Creating a diversion is the favorite strategy of media. Important information isn't noticed amongst a huge number of smaller stupid stories. We constantly switch our attention to funny pictures and jokes, a diversion misguide people from the actual facts and figures to some funny pictures or other entertaining sources

Some advertisements use language, arguments, symbols, and intonations for children. Such communication makes people less critical. Brands use the imperative form, and they aim for the simplest feelings and impulses.

The media and the government can manipulate a society and the main part of citizens doesn't understand the techniques, as this happens due to the lack of serious education. Access to information is very different for the elite and the ordinary people.

The media loves to tell people that it's cool to be stupid, vulgar, and rude. That is why we have so many TV shows, sports, telenovelas, dramas, movies with sequels and prequels, tabloids, and so on. They are not just for recreational purposes but also for switching attention away from truly serious matters.

The media puts team against team, race against race, religion against religion, nation against nation, left against right, the media incentive you to join a particular group, mainstream group painted with bold text.

They manage to transform a collective society to a passive body whose left arm is cramped on the right arm The people identify themselves with the group and will support any purpose of this group. People blame themselves for wars that were started by governments, not by them. The point of this strategy is to make people blame themselves for local and global problems. That counterbalance the every critics they have about their own situation.

Media manipulate news in such a way that by targeting the emotions of people, they block the rational part of your mind which often lead to distortion of reality. Emotions don't let you perceive facts critically and objectively. Just look at some examples: